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Julio Caesar by William Shakespeare Essay - 884 Words

Composers build on our perspectives to instil diverse interpretation of events, situations and personalities represented through various mediums shaped by their purpose. Thus the representation of conflicting perspectives within their works enables responders to experience a deeper understanding of the world. This is clearly demonstrated in Shakespeare’s tragic play Julius Caesar (1599) and Jason Reitman’s satirical film Thankyou for Smoking (2005). While the Elizabethan context informs Shakespeare’s differing perspectives of Caesar’s assassination in relation to human beings’ complexities and the manipulation used to gain power, centuries later, Reitman also explores the multi-faceted nature of an individual and the persuasion involved†¦show more content†¦The film opens with Nick appearing on Joan Launden’s daytime talk show Joan, and as he is introduced Reitman uses slow motion shots and freeze frames to capture the audience spitt ing, pointing and shouting at him, signifying the hatred of his powerful and dubious position. Reitman extends this portrayal with a mid-length shot of Nick holding a lighter in front of the American flag with a caption below indicating the number of people who die from smoking each year. The confrontational nature of this scene conveys to the audience an immediate image of Nick’s despised persona. It is only towards the dà ©nouement of the film when Nick resigns from his job that Reitman ‘offers up’ a more compassionate perspective on him. His vulnerability becomes obvious through cross edits to his son and the voice-over of Nick stating, â€Å"Some things are more important in life than paying the mortgage†. Thus both texts explore the conflicting perspectives of Caesar and Nick’s multi-faceted personalities, and enrich the responder’s appreciation of human nature and the world around us. This reflects Shakespeare’s values of politi cal stability and Reitman’s judgment of the nature of political and corporate culture in a capitalist society. As individuals gain power, their higher authority often strives for an easily controlled and often manipulated

Are Sports Beneficial or Detrimental to Youth Free Essays

Are sports beneficial or detrimental to youth? Why and how? When and where? A lot of questions have been asked either by parents or by other people who are doing this type of research. Although the physical exercise provided by sports is essential, there are many other benefits both immediate and long-term. Some state that it gives children an opportunity to play Sports and interact with other children and form social bonds and relationships but along with that it is beneficial but from the research I looked at and my own opinion essay writer cheap, I feel that most children drop out or do not play because of lack of interest or other reasons. We will write a custom essay sample on Are Sports Beneficial or Detrimental to Youth? or any similar topic only for you Order Now It is beneficial because it gives children an opportunity to play â€Å"Sports and interact with other children and form social bonds and relationships. It shows them a sense of teamwork and sportsmanship and allows them to gain respect towards others† (â€Å"American Academy†). It also gives them the chance to learn to manage success and disappointment. â€Å"It also allows them to have fun and to get exercise. Sport gives children the opportunity to build confidence and self-esteem† (â€Å"Pediatrics for Parents†). They play sports for the following 6 reasons which have been proven in the following years of sports. The reasons are to have fun, to improve skills and learn new ones, to be with friends and make new ones, for the â€Å"excitement of competition, to succeed and win, and to exercise and be fit† (â€Å"Pediatrics for Parents†). According to the American Academy of Child and Adolescent Psychiatry, â€Å"somewhere between 16 and 33 percent of American children are obese† (â€Å"American Academy†). â€Å"But children who play sports are far more likely to maintain a healthy weight and avoid the many health risks that come with being overweight† (â€Å"Family Resource†). It is beneficial but from the research I looked at and my own opinion, I feel that most children drop out or do not play because of lack of interest or other reasons. Those â€Å"risks multiply when a person becomes obese early in life†, so it’s important to get your child involved in sports early (â€Å"ARE Competitive†). Another way sports are beneficial to kids is that it teaches them how to set goals and work to achieve them. As the kid works harder at his craft, his results will improve and he’ll learn the value and results of goals and hard work. Many children are naturally shy or averse to immersing themselves in unfamiliar social settings. Sports encourage kids to interact with their peers, and through that osmosis they learn different techniques and realities involved in making friends and dealing with adversity. A study done by America Sports Data Inc. found that, in youth organized sports, 69% of all parents want their children to play only one sport. If the child is between six and eight years old, 79% of those parents want their child to play only one sport. Of all the sports organization in 2004, 44% of the children stated they only wanted to play one sport† (â€Å"Why Are†). â€Å"To avoid burnout Children should wait until high school before specializing in a sport. There is no doubt that youth sports have become a huge force in society† (â€Å"Family Resource†). Some state that it gives children an opportunity to play Sports and interact with other children and form social bonds and relat ionships but from the research I looked at and my own opinion; I feel that most children drop out or do not play because of lack of interest or other reasons. Are sports beneficial or detrimental to youth? Why and how? When and where? A lot of questions have been asked either by parents or by other people who are doing this type of research. Although the physical exercise provided by sports is essential, there are many other benefits both immediate and long-term. So playing sports is beneficial to youth at an early age to start interacting in the social society, so it is not detrimental towards youths these days. Work Cited Pediatrics for Parents†; the effects of video games on children: what parents need to know? Douglas A. Gentle; June 2004, Web, 20 Mar. 2013 â€Å"American Academy of Child and Adolescent Psychiatry: Obesity in Children and Teens†; May 2008, Web, 20 Mar. 2013 â€Å"Why Are Sports Beneficial to Kids? † Aug 9, 2010 | By JeffErmann, Web, 20 Mar. 2013 â€Å"Family Resource: Problems in Youth Sports†, James White and Gerald Masterson, Ph. D. , Web, 20 Mar. 2013 â€Å"Are Competitive Sports Bad for Kids? † Mar 31, 2011 | By Rachel Nelson, Web, 20 Mar. , 2013 How to cite Are Sports Beneficial or Detrimental to Youth?, Papers

Introduction to Management Active Aging Today

Question: Discuss about the Introduction to Managementfor Active Aging Today. Answer: Introduction Alex has been appointed as Administrative Manager to resolve the issues of the company Active Aging Today (AAT). The company was established to provide good care to the aging people. The companys management has been facing issues and stress at the administration level as well as the level of CEO. After joining, Alex found that there are lot of strategic issues which needs address for the proper functioning of the organization. He found that people are working in the company for many years and are now resistant to change. The technology being used is out of date and people are not ready to embrace new technology and banking systems. Alex tried to involve management to improve the situation but the efforts have never been able to see the light of the day. Upon analyzing the situation of Active Aging Today, it is evident that the company needs certain changes. The changes are required from top to bottom hierarchical level of the company (Anderson, 2015). The CEO, Sally herself needs to put pressure on the staff to adopt new things which are going to be suggested in the coming sections. The President of the company, Gerard is passionate about his organization and tries to resolve all the issues as soon as possible. The issues of the company has already been identified by Alex. Some of the major issues that are being faced by the organization are as follows: The people in the organization are still using traditional ways of book keeping and cash accounting. They still write cheques. The technology being used is out of date. Staffs resistance to change management Low skillset of the people working in the company People are working for many years in the same organization and no employee has been fires till date. The company is more people oriented than process oriented. Upper managements involvement and agreement towards bring change in the entire organization The above describes the most important issues being faced by the organization which have been identified by Alex. These issues needs immediate attention of management otherwise it would be very much harmful for the success of the organization (Combe, 2014). The ways to handle the issues will be seen in the upcoming sections. The workers, may it be the field workers or the office workers, all should work productively towards the development of the organization (Frederickson, 2013). First of all, the traditional ways of doing things should be done away with. The Book Keeping activities as well as the cash accounting should all now follow the latest methods so that less time would result in maximum productivity (Giacalone, 2013). The management of small things is very much important. The technology being used in the organization is out of date. These needs to be replaced with the latest technology so that productivity can be increased. The people will feel the difference at the ground level. The resources which are working in the company are the main asset of the organization. At the same time, who have to work efficiently so that the organization should grow. The staff is posing resistance for using any new methods of doing things. The staff should be encouraged and motivated to use new technology. Some rewards and recognition can be brought in to effectively manage the change management situation (Kinicki, 2014). As soon as a batch of trained employees perform all the tasks in the newer methods, they can guide the next batch to undergo the training in a smooth manner. These trainings will also improve the skillset of the employees. There are many employees working in AAT whose skillset level is very poor. They need immediate attention otherwise it will be very much difficult for the organization to retain them. The upper management should get involved in all the decision sand should encourage the employees to learn new skills which will help them as well as the company. The people who have been for many years with the organization should be rewarded for their loyalty. However, at the same time, they should be given an option to learn new changes or to take voluntary retirement. This will make way for new entrants who will easily learn the things at AAT and the productivity will also be high (Hislop, 2013). The changes can be brought from top-down approach or from down-topo approach. The main focus should be towards better management of the company and towards fulfilling the main goal of giving quality life to aging people. References Anderson, D.R., Sweeney, D.J., Williams, T.A., Camm, J.D. and Cochran, J.J., 2015. An introduction to management science: quantitative approaches to decision making. Cengage learning. Combe, C., 2014. Introduction to management. Oxford University Press. Frederickson, H.G. and Ghere, R.K., 2013. Ethics in public management. ME Sharpe. Giacalone, R.A. and Rosenfeld, P., 2013. Impression management in the organization. Psychology Press. Kinicki, A., Williams, B.K., Scott-Ladd, B. and Perry, M., 2014. Management: A practical introduction. McGraw-Hill Education Australia. Hislop, D., 2013. Knowledge management in organizations: A critical introduction. Oxford University Press

Base properties of an antimicrobial agent Essays

Acid/ Base properties of an antimicrobial agent Essays Acid/ Base properties of an antimicrobial agent Essay Acid/ Base properties of an antimicrobial agent Essay Chem. 253 Lab 1: Acid/Base Properties of an Antimicrobial Agent 09/03/13 Purpose The purpose was to determine the acid and base properties of the antimicrobial agent sodium beneath. Theory Sodium has mainly been used in food processing to avoid growth of bacteria and harmful microorganisms. It is commonly used to preserve foods and beverages that have an acidic PH. Rather than benzene acid, sodium beneath is used because it is generally soluble in most aqueous solutions but benzene acid is not. Reaction Sodium beneath mixed with water, dissociates into beneath and sodium ions. Hydrogen chloride, which is a gas, will exist in unionized form when combined with water to form hydrochloric acid. Then when the two solutions are combined, HUH+ transfers electrons to beneath ions, which act as the base to form benzene acid as a solid precipitate. The overall balanced equation is as follows. Yield Calculations: Sodium Beneath: Theoretical: The theoretical yield of Benzene Acid is 1. Egg. The actual yield of Benzene Acid is 1. Egg. The percent yield of this experiment is: Methods/Procedures 1) Weigh and tare a 50 ml beaker, then place about 1. G of sodium beneath into the beaker. Record the actual mass of sodium beneath used. 2) Measure about 10 ml of distilled water with a graduated cylinder and pour it into the beaker with the sodium beneath. Use a glass-stirring rod to dissolve the sodium beneath in the water. 3) Measure about 4 ml of 3. 0 M HCI and add it slowly, with stirring, to the sodium beneath solution until the pH of the solution is 2. Use pH paper to test the solution each time by using your stirring rod to place a drop of the solution on the pH paper. Adding excess HCI to the solution will not affect yield of product. 4) To induce crystallization of product, cool the solution to 10 degrees Celsius or below. Place your 50 ml beaker in a large beaker containing cracked ice with a little water to reduce the temperature. 5) Clamp a 250 ml filtering flask to a ring stand and place the Boucher funnel on top with an appropriately sized filter paper (be sure to pre-weigh the filter paper). Moisten the filter paper in the funnel with a little distilled water, and make sure that the moist filter paper fits snugly in the bottom of the Boucher funnel with no folds or bends in the filter paper visible. Use the thick rubber tubing from your drawer to provide vacuum from the aspirator to your filter flask. Be sure you are connecting the tubing to the aspirator, not to the water or gas outlet. Turn on the water to a low volume to create a vacuum in the filter flask but not so much that you flood the sink. Transfer the crystals (quantitatively) from Step 4 to the funnel. Use about 5 ml of distilled water to rinse any solid that remains in the beaker onto the filter paper. Let the solid air-dry with the aspirator running for a few minutes. 7) Place the filter paper with solid in the oven for about 15 minutes to dry. Weigh and then dry again for 5 minutes. Weigh again. If your second weight differs from the first weight by more than 0. 5%, dry again for 10 minutes. Continue this process until successive weighing are within 0. 5%. For this lab, we must be sure to always wear our safety glasses whenever we are in the laboratory and wear gloves when we are conducting an experiment. Benzene acid and sodium beneath used in this experiment can be mild irritants to the skin. We must be careful not to get them on Observations/Results The mixture began clear but once we added the HCI the substance was white and odorless. Our precipitate was solid and white. For the numbers, sodium beneath was the limiting reagent because it had 0. 01063 moles whereas hydrochloric acid had 0. 012 moles. The theoretical yield was 1. Egg and the actual yield was 1. 51 g. With these numbers the percent yield turned out to be 96. 37%. Discussion/Conclusion Throughout the experiment I felt as though there were some errors. Also, I feel as though I may have lost amounts of the mixture and precipitate through transfers that affected our final weight. I could tell that the pH had an effect because we know that if there is a decrease in pH a pr ecipitate starts to form. Exercises 1) In a solution containing aqueous sodium beneath, a decrease in pH usually results in the formation of a precipitate. A.

Selected Quotes from Virgils The Aeneid

Selected Quotes from Virgils The Aeneid Virgil (Vergil) wrote The Aeneid, a story about a Trojan hero. The Aeneid has been compared with Homers Iliad and Odyssey   partly because Virgil was influenced by and borrowed from Homers works. Written by one of the earliest great poets, The Aeneid has inspired a number of the greatest writers and poets in world literature. Here are a few quotes from The Aeneid. Perhaps these lines will inspire you too! I sing of arms and of a man: his fatehad made him fugitive: he was the firstto journey from the coasts of Troy as faras Italy and the Lavinian shoresAcross the lands and waters he was batteredbeneath the violence of the high ones forthe savage Junos unforgetting anger.- Virgil, The Aeneid, Book 1, lines 1-7For full three hundred years, the capitaland rule of Hectors race shall be at Alba,until a royal priestess Iliawith child by Mars, has brought to birth twin sons.- Virgil, The Aeneid, Book 1, lines 380-3just as the bees in early summer, busybeneath the sunlight through the flowered meadows.- Virgil, The Aeneid, Book 1, lines 611-12The man you seek is here. I stand before you,Trojan Aeneas, torn from Libyan waves.O you who were alone in taking pityon the unutterable trials of Troy,who welcome us as allies to your cityand home- a remnant left by Greeks, harassedby all disasters known on land and sea.- Virgil, The Aeneid, Book 1, lines 836-842tell us all / things from the first beginn ing: Grecian guile,your peoples trials, and then your journeyings.- Virgil, The Aeneid, Book 1, lines 1049-51 Do youbelieve the enemy have sailed away?Or think that any Grecian gifts are freeof craft? Is this the way Ulysses acts?Either Achaeans hide, shut in this wood,or else this is an engine built againstour walls...I fear the Greeks, even when they bring gifts.- Virgil, The Aeneid, Book 2, lines 60-70four times it stalled before the gateway, at the very threshold;four times the arms clashed loud inside its belly.Nevertheless, heedless, blinded by frenzy,we press right on and set the inauspiciousmonster inside the sacred fortress.- Virgil, The Aeneid, Book 2, lines 335-339Poor husband, what wild thought drives youto wear these weapons now? Where would you rush?- Virgil, The Aeneid, Book 2, lines 699-700If you go off to die, then take us, too,to face all things with you; but if your paststill lets you put your hope in arms, which nowyou have put on, then first protect this house.- Virgil, The Aeneid, Book 2, lines 914-7Why are you mangling me, Aeneas? Sparemy body. I am buried here. Do spa rethe profanation of your pious hands.I am no stranger to you; I am Trojan.The blood you see does not flow from a stem.Flee from these cruel lands, this greedy shore,for I am Polydorus; here an ironharvest of lances covered my pierced body.- Virgil, The Aeneid, Book 3, lines 52-59 until an awful hunger and your wrongin slaughtering my sisters has compelledyour jaws to gnaw as food your very tables.- Virgil, The Aeneid, Book 3, lines 333-5Along the banks beneath the branching ilex,a huge white sow stretched out upon the groundtogether with a new-delivered litterof thirty suckling white pigs at her teats- Virgil, The Aeneid, Book 3, lines 508-11I am of Ithaca and sailed for Troy,a comrade of unfortunate Ulysses;my name is Achaemenides.- Virgil, The Aeneid, Book 3, lines 794-6Let us make, instead of war,an everlasting peace and plighted wedding.You have what you were bent upon: she burnswith love; the frenzy now is in her bones.Then let us rule this people - you and I-with equal auspices...- Virgil, The Aeneid, Book 4, lines 130-136Are you now laying the foundations of high Carthage, as servant to a woman?- Virgil, The Aeneid, Book 4, lines 353-4Pity your sister- as a final kindness.When he has granted it, I shall repaymy debt, and with full interest, by my death .- Virgil, The Aeneid, Book 4, lines 599-601 Do not let love or treaty tie our peoples.May an avenger rise up from my bones,one who will track with firebrand and swordthe Dardan settlers, now and in the future,at any time that ways present themselves.- Virgil, The Aeneid, Book 4, lines 861-6The circling yearcompletes its months since we entombed in earththe bones and remnants of my godlike father.Unless I err, that anniversaryis here, the day that I shall always keepin grief and honor...- Virgil, The Aeneid, Book 5, lines 61-7At this the loud outcries of Saliusreach everyone within that vast arena.- Virgil, The Aeneid, Book 5, lines 448-9In my sleepthe image of the prophet Cassandraappeared and offered blazing brands. Look herefor Troy; here is your home! she cried. The timeto act is now; such signs do not allowdelay. Here are four altars raised to Neptune;the god himself gives us the will, the torches.- Virgil, The Aeneid, Book 5, lines 838-44I see wars, horrid wars, the Tiber foamingwith much blood.You shall have your Simoisy our Xanthus, and your Doric camp; alreadythere is in Latium a new Achilles.- Virgil, The Aeneid, Book 6, lines 122-5 all these you see are helpless and unburied.- Virgil, The Aeneid, Book 6, line 427And I could notbelieve that with my going I should bringso great a grief as this. But stay your steps.Do not retreat from me. Whom do you flee?This is the last time fate will let us speak.- Virgil, The Aeneid, Book 6, lines 610-3There are two gates of Sleep: the one is saidto be of horn, through it an easy exitis given to true Shades; the other is madeof polished ivory, perfect glittering,but through that way the Spirits send false dreamsinto the world above. And here Anchises,when he is done with words, accompaniesthe Sibyl and his son together; andhe sends them through the gate of ivory.- Virgil, The Aeneid, Book 6, lines 1191-1199 More Info General Book Club Questions for Study and DiscussionWhich character do you most like?How to Determine a Reading ScheduleWhat is a classic? More Info. General Book Club Questions for Study and DiscussionWhich character do you most like?How To Determine a Reading ScheduleWhat is a classic?Quotes

American Indians Essay Example | Topics and Well Written Essays - 3000 words

American Indians - Essay Example To evaluate the developments that have been made in preventing and treating the victimized Methodology The research undertaken involved an extensive review of the published material which includes journal, magazines, almanacs, online databases and web pages evaluating the issue on hand. These sources would be used to extract the expert opinions, to critically analyze the stereotypes associated with alcoholic abuse, to utilize the research material and historical data. The above resources would further help in evaluating the steps taken by the government and the NGO's in addressing the grave situation facing one of the biggest minorities within the country. Moreover the facts and figures obtained during the secondary would be applied in comparison to the data collected from ground sources to effectively investigate the factual information regarding the issue. Primary Sources As stated earlier, in order to design a comprehensive research paper, a fair bit of primary investigation would also be employed. This included filling out of questionnaires by the American Indian patients screened positive in the drug abuse and by a number of young Native Americans prospectively indulged in alcohol intake to access their mental state and to haul out the reasons for engaging in the illicit practice. The survey was aimed at obtaining the information about socio-demographic background, personal and social resources, traumatic experiences, attitudes toward mental sickness, indications, alcohol, drug and mental turmoil, and service exploitation, both biomedical and cultural options. Each questionnaire was administered for about 20 minutes and help of any kind was provided to the respondents. In the meantime interviews were held with a number... Throughout the historical records, many American Indians have been repeatedly exposed to self-destructive and illegal behavior. Such conducts have been repetitively attributed to the exposure to heavy alcoholic and illicit substance abuse.The American Indians face a wider range of problems regarding the alcoholic abuse. These issues have not only hampered their social life but have had a toll on the entire community. Various reasons ranging from cultural, political and historical to social aspects have been highlighted as being fundamental in the development of heavy alcoholic consumption. Consequently, the society has responded to the subject by incorporating the prevention and treatment programs at the grass root level. The issue is still grave and its implications are severe on the Native Americans and subsequently on the entire US nation. The 1960’s civil rights movement kept the base for the revitalization of the Indian culture since then the impact has been reduced, the need of the hour thus is for the Federal Government to play a greater role in rectifying the mistakes of the past and actively address the increasingly hazardous issue of alcoholic amongst the Indians in particular and within the country at large. A powerful change can only be materialized if Indian culture and norms are revisited. Work is being done in this regard and it can only be hoped that the situation would be much better for the Indians and they would be culturally, socially, psychologically and physically relieved in the years to come.

HRM Innovation and Change Essay Example | Topics and Well Written Essays - 500 words - 3

HRM Innovation and Change - Essay Example ctive team work combined with strategic performance metrics like using internal and external benchmarking are important tools to evaluate performance outcome. The continuous learning environment provides the workers with a wider scope for professional growth in the area of core competencies and making them responsible for advocating and nurturing a high standard of ethics and quality work. The measurement of change vis-Ã  -vis performance, innovation and customer satisfaction are few of the critical success factors that have significant impact on the market positioning of the organization. The empowered workforce that thrives on shared learning and collective goals greatly facilitates improved performance. TQM and benchmarking promote quality assurance at various levels of business processes through measures that drastically reduce the percentage of error within the production and become cost effective. Thus, organizations continuously make effort to identify factors and issues that would help meet the challenges with efficiency and unmatched proficiency. The organizational change can broadly be defined as the ability of management to identify and incorporate the factors that increase output and improve the performance outcome of the organization. Through focused approach, the companies develop dynamic business strategies to identify the critical factors of change and meet the challenges with creative inputs through collective vision and shared goals. The strategy involves simultaneous inputs from various different departments so as to measure, analyze, improve and control the production of new products and services. Hence, the companies through regular surveys, feedback processes and R&D activities are able to identify the opportunities for new products. Evaluation and implementation of performance metrics gives a competitive edge to

Management consultant Essay Example | Topics and Well Written Essays - 2000 words

Management consultant - Essay Example It is not possible for a management consulting firm to render services in a domain in which it has no expertise. This will not only create a bad reputation in the market about the consulting firm but it would also not be able to retain its customers. This might adversely affect its business prospects. So while choosing clients a management consulting firm needs to chalk out the areas where it can offer management solutions to its clients. Identification of potential client organisations can be effectively done by choosing proper market segmentation strategies based on the nature of services offered by the organisations, the type of product it manufactures, its market position and the overall size of the company. In order to attract clients, proper promotional strategies such as various forms of advertising, should be adopted by the management consultancy firm. The consultancy firm would decide on such strategies by identifying the areas where it has expertise. This can be done by undergoing a thorough internal research and will be followed by enlisting the nature of services offered by it to its clients, the type of solutions provided, whether it is solely IT based or they act as change consultants, or act as catalysts in triggering certain changes within an organisation. Such things should be specifically and clearly mentioned by the consultancy firm so that in future it does not result in ambiguity. This informatio n would help the client organisations to understand the nature of services provided by the management consultancy firm and if they feel that their need matches with the expertise of the consultancy firm, then they would seek its help. Moreover, seminars on common management problems, which may be faced by most of the organisations, and the possible solutions to mitigate its effect, would help the management consultancy firm to attract increasing number of clients. The management consultancy firm needs to be up to date with the changes that are occurring in the area where it proposes to offer solutions so that it can earn the trust and the confidence of its clients. To make a more profound effect on the potential clients, the management consultancy firm must hire external experts to express their point of view on a common problem area faced by most organisations and this can be followed by a junior consultant's presentation in support of the views expressed(Kolli S., 2000.). This wou ld help the consultancy firm to convey the message to its clients that it is capable of providing the necessary solutions needed to help the client organisation register higher growth. To identify potential clients, being a management consultant, the help of various directories would be taken. These directories gives an overview of the type of business that the potential client organisations are presently in and provides the address and the contact details to the consultancy firm. This acts as a guide for the consultancy firm to reach its clients and find out whether any type of consulting services is required by them or not. Management consultancy had become a need of almost every organisation which wants to cope with the changing needs of the business scenario. The roles played by the consultancies usually differ from being just a catalyst, to being a mentor or a

The importance of Customer Relationship Management

The importance of Customer Relationship Management The main of Customer Relationship Management is to gather information or data about the customers. By using the data the customer service is made easy for those dealing with the customers as they have the readily available information needed to solve the issues. If customer is satisfied then the organization can have profitable business and also the support staff have the more resources available . A more data work is needed for the customer relationship management and these data work include the customer name, address, date of transactions, pending and finished transactions, issues and complaints, status of order, shipping and fulfillment dates , account information and many more etc.., The support staff must have the information from the customers as to provide answer to their needs to solve the issues without having to wait in the queue for long time and also to avoid them from going to other departments of the bank. With these customer service representatives will also be able to see customers previous concerns. According to Lynette Ryals; Andrian Paine (2001) with all the information about the customers previous concern the customers with the same issue again will not have to say again the same story all over again. This helps the support staff in taking less time to solve the problem and helps in increasing higher productivity of the support staff. Management success depends on the customer relationship management as it give the customer satisfaction and efficiency of service information by the help desk people at banks. This system also helps the organizations future course of act, whether it involves separating out one of the products in the shelve and the products that are sold. The information provided by the customer relationship management also helps the marketing and advertising people in identifying what ideas work and which do not work. Integration of Customer Relationship Management systems is an important task in achieving successful business profits but its not that easy task to integrate CRM system in banks. Most of the banks fail to integrate the CRM system as they need to share information for it to be effective. These systems also help in business expansion as they can handle huge amount of data which helps in coping with the increased number of customers and their data. By successful installation and implementation of CRM system can be sure that banks business will be successful and their customers are lot more satisfied than before.(Adrian Payne; Pennie Frow 2003) Why Customer Relationship Management is important to the organizations? Some of the reasons are stated below: The main strength of the Customer Relationship management system is that it organizes and collects the information about the customers and with this information the marketing staff can analyze for the future opportunities for example by this system the banks analyze the needs of the based to the customers and whats the customer needs but they arent buying. By available information the marketing staff develops a sales strategy. This includes package of new products and services offering to the customers with some incentives. The other reasons for the importance of Customer Relationship Management System is that each every customer is important to the business but some other customer are more worth than others . By differentiation of sales efforts organizations can produce more profits per sale hour and also they can increase more sales. With the help of CRM tools they can identify the position of department sales are most profitable and which customers are expected to buy them. Customer satisfaction is vital in the CRM systems as customer satisfaction involves two ideas: one is to meet the customer needs and other is to keep the keep the promises or words to the customers. For example if a customer requests for an appointment and request was confirmed with appointment date , then if u deny his appointment on given time then this shows ur respect or value given towards the customer . In this way , CRM is used to make sure that the organization is meeting the customer needs as fully as possible. Professional handling of after sale contacts such as service calls , resolving customer issues or helping the customer to choose the right product. Last but not the least is CRM system helps the organization sales and customer support representatives to work in smarter way because it provides the improved information about the customers at their finger tips which helps in maximizing the revenue of the organization. 2.7 :Purpose Of Online Banking: With the banking experiences all the banks has entered the online bank market with them traditional banks have also been moving to Internet banking(Geralch, 2000) , there is a wide acceptance that future retail banking will be influenced by electronic transactions( Jhonson et al.,1995; Graham,1997; Treanor, 1997). With the estimation there would be 60% of retail banking transactions will be online in the next ten years time( Barwise, 1997), These estimation can also be increased now a days as some internet banks have no branch offices; which they can reduce costs of operating and fixed costs by having replaced staffs and physical facilities with Information Technology (IT). These facilities or services gave the internet banks to offer lower or no fee services and also offering higher interest rates on saving accounts than to the traditional banks (Geralch, 2000). 2.9 Different e-CRM models in Online Banking: There are different eCRM models implemented by different banks in order to have relationships benefits with the customers and to gain loyalty, customer lifetime value for the banks. One of the models for e-CRM is one-to-one relationship collecting the data about the individual customer and trying to offer them the products closer to individual need. Transparent Marketing: In this the company involves in giving the individual customer as much control of the offer as possible to customer. Classic CRM: here the customer data is grouped as to be managed in a limited number of segments with giving different offers to each segment. Personalized communications and targeting: here the offer is similar to each individual customer but there is a light difference in their movements towards specific individual customer. 2.9.10 Benefits of e-CRM to Banks and Customers: e-CRM e- CRM benefits to customers Customers Interaction and Satisfaction Convenience to the customers Transaction processing speed through e- response Quality service e-CRM benefits to Banks Better relationship with the customers Using e-mail as communication channel Personalized or one to one services Using internet and websites to market their products Transaction security is benefited 3. Research Methodology 3.1 Introduction: In this chapter the main purpose is to look at the research methodology implemented by the researcher in this dissertation in order to collect data which will lead to successful literature review and to approach the theory by drawing conclusions from articles, theories and along with these some questionnaires that will lead to aim and objectives of the project. This chapter also gives some specific reasons why a research methodology has been used and it also shows how it helped to structure the content of this dissertation from a theoretical and also practical point of view. Primary and secondary data research may not be taken into consideration sometimes as it may not answer all the research questions the researcher wants to find out. This is because the information available may be out of date or it cannot relate the certain company or organization. But to answer the research question the researcher approaches primary research methods to find relevant information of the theory. 3.1.1: Research Plan and Objectives: The primary aim of the researcher is to examine and find the significance of electronic customer relationship management in online banking. Based on the case study and the questionnaire response the research questions can be examined and results can be obtained. 3.1.2: Designing the questionnaires: According to Saunders (2007) in order to do a flexible test the data collected from questionnaire and the reaction taken towards the data collected has a great extent, the researcher follows the Saunders statements as to design perfect data analysis a proper questionnaire must be designed. For a perfect data to compose one need a proper question and also data extracted from the questionnaire response will give proper data analysis. These data should be composed constantly. 3.1.3: Ethical issues of gathering data: As per Saunders (2007) variety of ethical issues are related with collected information, these ethical issues are dependent on the gathered data of both the qualitative or quantitative data. It is equally important that there should be a connection between the research problem, data collection and the analysis of the data. 3.1.4: Privacy and Anonymity: As per Saunders et al., (2007) privacy and anonymity are important to both organization or in person as it plays vital role in purchase access and meeting orders of an organization. According to Easter by -Smith in 2002 privacy and anonymity help in implication as research advancements for both the primary data collection and interviews. 3.1.5: Ethical issues: According to Saunders et al., most of the business studies and its research will always associate and maintain from the case of an organization which always guides to a series of ethical issues in a periodic manner. The researcher gets a contribution from the employees and customers of an organization while performing research in an organization or specific sector. With this the researcher can easily and analyzes the data as accurate information or primary data obtained. Researcher/Interviewer The researcher must be clear about the information required and based on that researcher designs a question. Respondent The question is decoded by the respondent in a way the researcher is intended. Researcher/Interviewer Researcher decodes the answer to analyze the data. Respondent Respondent answers or encodes the question Source:http://books.google.com/books?id=DKvOhRaTeXcCprintsec=frontcoverdq=foddy+1994source=blots=MNnxaHHFLWsig=KVEQmF2wgTvf9NJbRoiCw68EXNghl=enei=dq9xTNGSBtCPjAfXwLyoDgsa=Xoi=book_resultct=resultresnum=5ved=0CCcQ6AEwBA#v=onepageq=foddy%201994f=false Mainly types of questionnaires involve the grouping of release and blocked questions. Questions with comprehensible phrasing and also with provisos are probable to be recognizable, and understand by means of, by which the reactants can progress the strength of the questionnaire. From time to time release questions can be referred as open ruined questions (Dill man, 2000), and also reactants give the respond in their personal way (Fink, 1995a). 3.1.6: Data Used: In this research, the researcher has used both the primary and secondary data analysis. The researcher has used both qualitative and quantitative data analysis where both of them are having the potential as well as weak points (Smith, 1975).in this research the researcher has concentrated on both the primary data and the secondary data, In an organization point of view the researcher has taken a case study for the analysis of eCRM in online banking and questionnaire response was takes as primary data research. 3.2: Mechanisms Used: 3.2.1: Questionnaires: The researcher has circulated x number of questionnaires to the bank customers among the students of University of Salford, in which I got x number of responses. And these responses are analyzed for the accurate data required by the researcher. These questionnaires are best explained in the next section. 3.2.2: Data Presentation and Analysis Techniques: The researcher approaches Microsoft Excel for data presentation and presenting the questionnaires to the customers and also to differentiate the questions. Researcher has designed the semi structured graphs with respect to percentage ratios of customers response to the questionnaires. This avoids the confusion with the data analysis and helps researcher to frame and analyze the response data easily. 3.3: What is research question and objectives? 3.3.1: Research question: Whats the significance of eCRM in online banking? 3.3.2: Research Objectives: How eCRM implemented in online banking What benefits customers and banks achieve by eCRM technology in online banking To evaluate the eCRM technology implementation in online banking. 3.4: Research Design: As per Saunders (2007), research plan can be of how well the research questions can be responded and also significantly defining the research question, where it cannot be overstressed much. Research plan also includes the main objectives which are designed from the research questions by identifying where the data is collected from different sources and also considering the constraints as well as ethical issues between design and strategy. 3.4.1: Research Philosophy: According to Saunders (2007), the research philosophy is outlined because it has taken significant assumptions and also it regards the way from where the researcher wishes to vision the world. As per this, the main authority of process is likely to be mainly concentrated on the relationship between understanding the customers and the process on which it has to be improved. There are 3 ways of thinking in the philosophy of research. Axiology Epistemology Ontology(Saunders et al., 2007) Each and every approach differs in a way such that they have their own research procedure and the business situations of management research which are not only compound but also exceptional. (Saunders et al.,, 2007). 3.4.2: The Research Paradigm , design and methodologies: 3.4.3: The research Paradigm: Based on the examination and expressing form of research methodologies, the researcher obtains a qualitative and quantitative methodology of research paradigm. Effective and concentrated data is obtained by the qualitative research and over a specific period of time numeric data is obtained by quantitative analysis in natural settings. Surveys, surveillance, and interviews etc are the data gathering techniques involved in the collection of data. (Maykut et.al, 1998). 3.4.4: Epistemology: Interpretivism can be part of epistemology perspective as it advocates the necessity of the researchers to understand the differences between humans and their role as social actors (Saunders et al, 2007). In this epistemology the researcher must be in an empathetic stance, where the researcher needs to go into the world of their research subjects and from their point of view must be understood. This approach can be considered because it differentiates the subject matter between social sciences and the natural sciences. A different logic research procedure is implemented by Interpretivism as it reflects the distinctiveness of humans as against the natural order. http://www.essayforum.com/essay-writing-feedback-3/qualitative-research-methods-coursework-review-1952/ 3.4.5: Positivism: The research philosophy also produces the main factors of Positivism and this can also approve the philosophical situation of the natural scientists. Where positivism can be favored as working within the reality of social society and Physical and natural scientists produce researchers by the generalizations of end products (Remenyi et al. 1998). Positivism emerged due to the speculative philosophy inability to solve the philosophical problems which have been a raised as a scientific development. 3.4.6: Realism: In Realism scientific analysis is narrated when this is considered as one of the epistemological situations. Showing exactness of the objects that are having continuous self governing of the brain of human can be the exact meaning of Realism. Bringing up the actuality fact in which objects are of self determining of the human is the main history behind realism. The expansion of advance scientific information by realism can be part of epistemology which is related to positivism. (Mark Sanders et al., 2007). 3.4.7: Interpretive: The dissimilarities between the human beings and social performers is recognized by the supporters with the help of interpretive .Interpretive is also considered as a part of epistemology Interpretive is also called as symbolic interactions. Interpretive can be considered as sociological paradigm which differentiates by conducting research between humans and the objects like computers and automobiles. Understanding in an exact way and take action out in agreement is done in dramatic inventions where actors play a major part of role.(Mark Sanders et al., 2007). 3.4.8: Ontology: The philosophical study of nature of being or existence or reality is said to be as Ontology. Greater extension of the epistemological deliberations is considered when they move up the research questions of the supposition that are going to be included and regards of the work and the way the world work. Dedication is supposed to exist in different methodologies. Illustration of the supporters in the middle of business and researchers placed in management are two main features of Ontology. The first and main feature of ontology is about the objectivism.(Mark Saunders et al., 2007) 3.5: Research methodologies: 3.5.1: Qualitative and Quantitative: According to Zikmund (2000) any research should be qualitative or quantitative. Selectivity of approach based on the research objective is considered as quantitative research where as qualitative approach is based on the subjective nature of the research and this is also related to the case studies which are nearly related to the research objective. By conducting proper analysis which includes interviews, questionnaires, feedbacks, e-mails helps in answering the questions like why and how , which is considered as quantitative approach (Miles Huberman, 1994). Research papers and case study analysis are considered as qualitative methods of approach, where the main aim is to receive the information and there by understanding the research problem. From the above discussion it is clear evident that researcher gets the accurate data and also finds flexible to understand the research in particular. Thus quantitative research gives the researcher better idea of studying the objectives of the research rather than just generalizing them. 3.5.2: Research Strategy: Based upon research strategy there are different types such as experiments, surveys, observations, questionnaires and case studies. (Yin, 1994). 3.5.2.1: Experiments: Experiments conducted in any business have good perspective in establishing effective relationships. These experiments help to pick up a variable and allow controlling the other two likewise. Controlling circumstances leads to pick up one or more variable which can be operated to test a hypothesis, but controlling of circumstances is achieved by conducting experiments. (Zikmund, 2000). According to Yin (1994) this research study doesnt suit the experimental research strategy as it doesnt have control over the behavioral events. 3.5.2.2: Case Studies: In these case studies the researcher obtains the data from one or few similar situations in their research area of work. The case study explores the whole organization and this is main advantage of the case studies research strategy. An empirical examination of a definite event within the context of the real world can be considered as case study research strategy (Saunders et al., 2003). This approach also produces solutions to how, why, and what questions (Yin, 1994). In this research the researcher also choose the case study analysis within the organization point of view. 3.5.2.3: Observations: Observation strategy is much used in research by using the written or recorded data (Zikmund, 2000). One of the major advantages of the observation technique is that it records the behavior without relying on the respondents reports. The data collected is discrete and passive where respondents are not involved, it can often be considered as non -reactive. 3.5.2.4: Interviews: Face to face interview or questionnaire sent or formal surveys with structured questions are different types of interviews. (Yin, 1984). The researcher has chosen this method of research strategy such that researcher can analyse all the bank customers responses. The researcher has mainly chosen the survey methods by collecting data from the bank customers with help of questionnaires on the data sheets. Here the survey methods are implemented as this is convenient and inexpensive for the researcher to obtain the accurate data required for finding the results with respect to the literature review discussed. The survey methods can be of different types based on the objective of the organizations, the different sampling methods used in this research by the researcher are offline and online survey methods with questionnaire add to them. Offline survey: Convenience sampling method is one of the easy and inexpensive methods used in this research as it inexpensive, time saving and also it can obtain accurate data without spending much money. These also have the drawbacks but the implementation of convenience compensates other disadvantages. Probability sampling methods are expensive and time consuming when compared to convenience sampling methods and therefore the researcher has chosen convenience sampling method .However, before having the offline survey all the respondents must have following criteria to answer the questionnaire. Must be student of University of Salford. Must be familiar with internet so that they can be able to use internet banking service. The main aim of this offline survey is to obtain results from x number of students from different universities. Researcher also attempts to have survey from both the males and females for obtaining the valid data. For this approach, the researcher approached students of different universities to obtain the results by getting responses to the questionnaires in the data sheets. The time taken for having interview with respondents is less than two minutes to get the response data. The disadvantage of this kind of research method is the researcher can only obtain results to few students from different universities where this data cannot represent all the students of different universities in UK. Thus to overcome this kind of approach the researcher attempted online survey which did not limit the geographical representation of the respondent, which cannot be the negative issue of the research. By comparing these results from both online and offline surveys the researcher has drawn the conclusions. The questionnaire for the offline survey is presented in the appendix. Online survey: In this research the self satisfaction sampling method was used to obtain the results from the students. This method helps the researcher to get the response from different students from different universities in UK. Before this research the respondent must satisfy this criteria: Must be university student (full time) Must know the internet banking to answer the questionnaires. The main aim of the researcher is to obtain results from the students of different universities through the online questionnaire response. The researcher had designed in the questionnaire in http://www.surveygizmo.com/ and sent this online questionnaire to the University of Salford and various university students with the covering message to the respondents regarding the questionnaire response. The questionnaire was advertised on http://www.surveygizmo.com/ to obtain results from different students of different universities where researcher has friends in different universities. The researcher mainly concentrated on University of Salford, University of Manchester, University of Bolton, Liverpool Hope University and also students from different universities in UK through online questionnaire. The research questionnaire is presented in appendix. The questionnaire was sent to different students and out of them X number of responses were received in which only Y number of responses are valid as the customers cannot understand the questionnaire and this data was analysed using the reports from the response of the customers of the banks. Thus the online questionnaire was distributed to different students through university discussion forums or through the university administration network which took less than 10 minutes for the students to answer the questionnaire. The main Problem faced during this research is designing the questionnaire in the online survey website. The other problems are like students responding to only few questions and not to all the questions. 3.6 Ethical issues of Data Collection: There are few ethical issues occurred in this online survey. The online questionnaire doesnt have any personal data rather than the age and gender of the respondents. This is because the researcher attempted to compare results among different age groups among males and females. Here the main ethical issue is that the respondent answers the questionnaire only if that doesnt have any personal data questions such as name, address, mobile number etc. Thus the respondent answers the questions honestly with the belief. Due to fact that personal banking is a sensitive issue for many people, the researcher has mainly concentrated on subject related questions rather than personal data collection such as income, how often do they bank or any other personal questions which could affect the respondents response. |According Saunders et. al., the research should not embrace the population or any other material disadvantage. Here all the necessary precautions are taken to get response from the university students and results are analysed for the conclusion. Here the researcher did not offer any incentives to the respondents in order to get the response from different university students.

Tools of the Trade :: Mother Tongue Amy Tan Language Essays

Tools of the Trade To many people, language was not seen as a form of communication, but as a barrier that cut them off from the world. This was a common problem for people coming from other countries or who grew up under privileged. Amy Tan and Jimmy Santiago Baca each tell a personal story of how they overcame their own language obstacles. Tan struggled with her mother’s â€Å"broken† English. Baca had to endure most of his young life facing prison and illiteracy. As they went through their experiences with speech, they defied stereotypes and became successful. Even though each story is told from a different situational point of view, they have a similar message. Amy Tan’s short article called â€Å"Mother Tongue† shows a limitation in speech does not necessarily mean a limitation on life. She tells the story of how her mother changed her view on language. While giving a well practiced speech, she realized that the speech sounded wrong. Having her mother in the audience gave her this feeling of doubt. â€Å"Recently, I was made keenly aware of the different Englishes I do use† (Tan 35). Throughout Tan’s life she’s had to overcome several difficulties that her mother’s â€Å"limited English† have brought upon her. She would take on her mother’s responsibilities of communicating with other people. Her mother’s language dependency on Tan made her feel embarrassed. Most Asian people were advised to go into engineering because of their improper English. Tan felt this label was placed on her as well. As she grew up she saw her people’s stereotypes as a reason to try for something deemed unreachable. â€Å"Fortunately, I happen to be rebellious in nature and enjoy the challenge of disproving assumptions made about me† (Tan 39). She became an English major her first year of college and started writing fiction in 1985. Tan conquered an assumption put on her by others and even herself. Tan’s article appealed to emotions and has logic because she shared her story and backed it up with how people treated her and her mother. She showed boldness by writing her article and giving her courage to others. Jimmy Santiago Baca wrote â€Å"Coming into Language† to send a message of encouragement to people who are facing illiteracy and are seeing it as a dead end.